CRM Module: Redefining Member Engagement and Sales Efficiency for Gyms

In the world of modern business, Customer Relationship Management (CRM) is no longer a luxury—it's a necessity. While common in retail and SaaS, CRM now plays a pivotal role in fitness. Members aren’t just customers—they’re a community with goals and long-term engagement needs.

Our CRM module is built for gyms: it centralizes all lead/member interactions, automates follow-ups, and brings visibility to your sales funnel and team performance.

What Makes the KriyaX CRM Module Ideal for Gyms?

• Track every inquiry from walk-ins, calls, and web forms—end to end.
• Automated reminders and task assignments keep sales follow-ups on time.
• Pipeline visibility: see conversions, stalls, and bottlenecks at a glance.
• Segmented, personalized communication to boost sign-ups and renewals.

Empowering Sales Personnel to Close More Leads

• Auto-assign leads to specific salespeople or trainers.
• Daily task lists by lead status and last activity.
• Alerts for callbacks, trial sessions, and no-shows.
• Full interaction timeline: calls, visits, messages, outcomes.

1. Lead Management & Conversion

   Turn walk-ins and website inquiries into paying members with structured stages, SLAs, and nudges.

2. Follow-Up Automation

   Never miss a touchpoint—schedule calls, emails, WhatsApp messages, and reminders based on activity.

3. Re-Engaging Past Members

   Win-back campaigns using inactivity windows, last package type, and preferred classes or trainers.

4. Corporate & Group Memberships

   Track company accounts, POCs, negotiated pricing, and centralized billing cycles with renewal alerts.

5. Staff Performance Analytics

   Monitor conversion rates, response times, pipeline velocity, and activity scorecards per rep.

The KriyaX CRM isn't just a contact list—it's a growth engine. With automation + accountability, your team stays productive and members feel supported and valued.